[CALL] Google Meet: Tuesday, April 1, 2025 @ 11am EST

Team MAGNETIQ

We’ll kick off week 2 with a group call. Take everything you learned in week 1 and prepare questions to ask our team. If you have ideas or suggestions, this is your time to shine! There are no bad ideas and no dumb questions. Think outside of the box and get excited to execute.

🔹 Goal: This week, you’ll select your projects and design campaigns to collect real-world data that measures consumer behavior and brand impact.

Choose a Track

Choose from 4 exciting tracks meticulously prepared for you by the creators of MAGNETIQ for you to get the most knowledge and value possible from this program.

• Hero Case Studies (Activation)
• Influencer Partnerships with Emerging Creators (Activation)
• Public "Battle of the Brands" Campaign (Activation)
• Re-Imagining Marketing KPIs (Whitepaper/Research)

Overall Objectives (to be covered in weeks 2-4)

1️⃣ Build an Activation or Research Plan (as applicable for your chosen track)

• Define target audience & engagement strategy (or, define problem and method of analysis for whitepaper)
• Prepare messaging, outreach templates, and campaign assets
• Get feedback from mentors before launching