[CALL] Google Meet: Tuesday, April 8, 2025 @ 11am EST

Week 3 will continue where you left off at the end of week 2. At this point you should be acquainted with our platform. Now you can focus on your tasks and start working on your final submission.

🔹 Goal: You will analyze the data collected from activations, identify key trends, and transform raw metrics into actionable insights that demonstrate the impact of MAGNETIQ.

Execution Steps:

1️⃣ Organizing & Cleaning Data

• Structure data from engagement metrics, brand interactions, influencer results, or consumer feedback.
• Ensure consistency in how data is recorded and filter out irrelevant information.
• Use MAGNETIQ’s analytics dashboard to segment insights by audience type, engagement level, and campaign effectiveness.

2️⃣ Extracting Key Findings

• Identify what worked and what didn’t in their activations.
• Compare original KPIs vs. actual results:
  • Hero Case Studies → Did brands see higher engagement? What content performed best?
  • Influencer Partnerships → Did influencers generate more brand interaction than traditional ads?
  • Battle of the Brands → Which tactics led to the most consumer participation?
  • Re-Imagining Marketing KPIs → Did new measurement strategies reveal deeper brand-consumer connections?
• Look for unexpected trends or behavioral insights that brands can leverage.

3️⃣ Crafting Data-Backed Narratives

• Turn numbers into stories—how did MAGNETIQ change consumer engagement?
• Develop case study frameworks that highlight impact with clear before-and-after data.
• Start drafting visual presentations & reports to showcase insights effectively.

4️⃣ Preparing for Final Presentations